– PPC Adwords & Bing accounts management and strategist
– Meta Hotel & remarketing management and strategist
– Data Analysis
– Facebook advertising
– SEO strategies
– Third Party Implementation support
At the beginning of my experience the main task was to sustain the business during a rebrand process. EasyMarket Spa has been bought by HotelBeds Group and the company had to launch a new brand (lol.travel) keeping the customers of the old brand (TUI.it), and increasing the number. Lol.travel needed to be positionated in the market, I supervised the migration of the old domain to the new one, I set up the Google Analytics platform, I converted the whole tracking structure of the marketing activity. Later on I rebuilt all the Adwords accounts (and the other performance channels campaigns) optimizing them, achieving in 6 months a decrease of the average cpc of about the 30%.